Where – 327 Shannon Avenue, Newtown 3220
When – Monday to Saturday 9-5pm
Dates – Friday 16th November until Christmas Eve 2012
Web – facebook
We love it when something fresh and new pops into our inbox. The moment we laid our eyes on the neon pink branding of Popsicle Shop we were hooked. The bright and colourful aesthetic of this super fun, super happy and super bright pop up shop is just what the doctor ordered. Popsicle Shop opens to the public on Friday 16th November and it is sure to be a summer time hit, filled with gorgeous home wares, accessories, ladies and baby clothing and party ware , this store is a colourful party for your eyes! The creators of this gem are local screen printer / fashion designer Lucy Young and her Melbournian friend Bec Bennett. These ladies come with a wealth of creative talent and experience in the design, fashion, product development & marketing industries and we think they have created something really special here with their newest project Popsicle Shop.
You better get in quick though because Popsicle shop is only open until Christmas eve, that’s only 6 weeks of this shopping goodness! We were lucky enough to get a sneak peek into the shop before the launch party! And some of Oh! Hello Geelong’s favourite products in store were all of the beautiful Louli Screen printed goods (pillow cases, t-shirts, tote bags, baby clothing), the amazing basket pendant lights made by Lucy and her husband, Bec’s seriously cool Sticks Sunglasses range the super cute party ware bits and pieces.
Thanks to Lucy for letting us steal a little of her time to find out some more about this gem of a pop up shop! We hope you all enjoy this shop as much as we did!
Can you tell us a bit about your backgrounds (what you studied, what you both do for a living) and what led you to creating ‘Popsicle Shop’ ?
It all began with a clever Mum, who was always sewing and creating, and very inspiring to me, then i found a passion for screen printing, which began at school, then studying at RMIT after that. This then led me to begin my own label Louli, which started out as hand printed Tees and grew into all kinds of women’s clothes, mainly dresses and easy beachy things like I like to wear myself! I also print bed linen for a beautiful shop in South Melbourne called Nest. and other than that, just preparing for the arrival of our new and first bub at the start of next year… most likely the biggest challenge yet, but one I am very much looking forward to!
Bec has Marketing and design background, specialising in eyewear design & development. She spent 5 years as Category Manager at Oakley South Pacific when based at Torquay and Geelong. Went on to establish Eyetribe in 2007 and launched aquatic eyewear and fashion sunglasses for kids. Eyetribe has recently entered the adult’s eyewear market with a range of handmade bamboo and acetate frames for eco conscious females. These are showcased at Popsicle shop!
What is the vision / concept and inspiration behind Popsicle Shop?
We both had a passion to try our hands in retail and all the stars seem to align and the time was right and we decided to just jump in and do it. It has been a great experience that we have loved doing together, and knowing we were only opening for a short period made it seem possible and not overwhelming! We also wanted to celebrate summer and add some colour and sparkle to Newtown this Xmas.
We are inspired by simple design and things that make us smile!
Can you tell us what visitors to Popsicle Shop should expect to find.
Things they haven’t seen before hopefully, lots of colour, a heathy dose of neon pink! A real mix of clothing and home wares, accessories, hand printed babies clothing, sunglasses, bags, baskets (so many baskets!) and beautiful pressed tin christmas decorations. Lots of treasures for the home and everyone inside it !
What are some of the products / brands Popsicle Shop sells?
We are bringing something a bit different to what is available here, there and everywhere. Bits and pieces sourced from Bali, mixed in with things we love from Australia, and also some of each of our own brands, Louli and Eyetribe kids sunnies and Bec’s amazing new Sticks sunglasses for the ladies, soon to be on every females christmas wish list!
What are your favourite product/s at Popsicle Shop?
Plenty of fun and new party accessories which make me want a host a gorgeous & colourful picnic over the summer break.
Will Popsicles pop up somewhere else soon? What does the future hold for Popsicles?
Oooh who knows what the future holds for Popsicle Shop! I am getting my dream in of running a shop before I have my first baby in a couple of months, and then hopefully once I have mastered that new challenge (could be a while!) we will be back and ready to pop up somewhere else. With a coffee machine in tow…
In general, what are your biggest inspirations?
We both have similar taste and love anything by the super talented Melbourne artist Miranda Skoczek. Anything Japanese, love their kitch quirky-ness, and the way they put things together. Loving Pinterest for inspiration these days too.
How long have you both lived in Geelong?
I am a Geelong girl for life, apart from a few years renting in melbourne, common story! Bec is a Melbourne girl who I convinced to try her luck down here with me in a pop up adventure. Secretly, like all good friends I’d like to recruit her and the family down to our town… she is a beach girl after all!
Geelong’s best kept secret?
Probably the Mill Markets, but it’s not such a secret any more… that and the chicken baguette at the French bakery in Pakington St!