GOOSE = love

Where: 91 Garden Street, East Geelong, 3219

When: Mon – Fri 10 to 6 & Sat 10 to 5

Phone: 5229 5611


There are places in the world that are musts…when you’re in Paris it’s the Eiffel Tower, in New York it’s the Statue of Liberty, when you’re in Rome it’s the Colosseum (you get the idea!). Well, when you’re in Geelong, an absolute shopping must is the one and only GOOSE located in the beautiful suburb of East Geelong.  Oh! Hello Geelong have been GOOSE devotees since we landed in our new home town and so of course we were absolutely delighted and more than a little chuffed when invited to explore this piece of G-Town shopping heaven before Saturday morning opening time! Woo hoo!

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The brains behind this beauty….

So a store like GOOSE doesn’t just happen, it’s the product of years of hard work, bucket loads of determination and a generous sprinkle of retail intelligence and GOOSE’S owner Kristen is the woman behind it all. Kristen is one of those super women who has the knack for business and a natural flare for trend forecasting, she’s also got a pretty active creative gene. Kristen is a Geelong local who studied visual merchandising at RMIT, where she found herself spending considerable time and money sourcing products for her course work, a task she loved. In the final year of her degree and at the tender age of 20, she decided that she was ready to start her own business and immediately began the search for the perfect location. After many hours of driving, she stumbled across 91 Garden Street and was instantly taken by the village feel of the local shopping area and believed that the light shining into the store via the green perspex roof was a call to her from the heavens! With the help of her family, in particular her adorable and wise mum Gloria, Kristen opened the doors of GOOSE 16 years ago and has never looked back.

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GOOSE’S style has evolved over the years, however it maintains the fun, quirky and playful spirit that Kristen originally envisioned when putting the store together. Kristen has managed to create a store that is an experience, almost like flicking through a magazine, which she has achieved by the clever layering of fragrance, music and merchandising. GOOSE’S range has grown from gifts and homewares and now includes children’s and women’s fashion, toys and women’s accessories.

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Uncovering the layers…

GOOSE always seems to be bursting with beautiful and fun products, so trying to compile a list things we love is a pretty impossible task, so here’s a snap shot of just some of Oh! Hello Geelong’s favourites!

Fashion and Accessories; We love Elk and Goose has a MASSIVE range of their clothing, bags and jewellery. Also on offer is a fab selection of Obus, Body, Apple & Bee, Soludos shoes, Nancybird, Octoberdee & Sunny Life bags as well a an impressive collection of jewellery by some of our favs; Polli, Love Hate, Emily Green.

Home Wares; Cushions by Nancybird and Curio & Curio … Ceramics, tea ware and dinner ware by labels including, Jansen, Rob Ryan, Have You Met Miss Jones, Orla kiely and Angus & Celeste

And some gorgeous screen printed goods by Bonnie and Neil.

For the Kiddos; Gorgeous clothing labels including Toshi, Tutu Du Monde, Little HornBIG by Fiona Scanlan and Pure Baby. Loads of super cool toys and crafty things, we especially thought that Seedling’s amazing roll out chalkboard was a pretty neat idea, so much so that one was bought just for Little Alexander!

Art and Stationery; Beci Orpin, Catherine Campbell , Naomi Murrell and Curio & Curio are amongst the beautiful Art prints in store. And we also loved the generous range of Semicolon stationery and awesome card ranges by Lagom, Rifle Paper and Melbournes Able & Game.

As for Kristen, her personal GOOSE favourite was not divulged, however she did say that she loves pieces that have a story behind them and has a soft spot for one-off pieces that she comes across in her own exploration.

goose picsThat special touch…

GOOSE really goes that one step further when it comes to making shopping an experience. The store itself really is a pleasure to explore; there always seems to be something new or unexpected with every visit; Kristen and her team really have mastered the art of displays! Kristen has used her creative skills to build all her own display units and even made her own lampshades which are gracefully dotted throughout the store. Apart from stocking gorgeous products, GOOSE offers a giftwrapping service and super cute GOOSE bags and pouches (designed by Kristen). We seriously wonder if Kristen sleeps…not only is she the GOOSE wiz but she is also a busy mum to three beautiful and bouncy girls, amazing!

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There’s no denying it, we are GOOSE fans through and through and we can confidently say that most G-towners would also share the love for this super cool little gem that has become a G-Town institution.

Thanks Kristen, Gloria and Leanne for sharing your time with us and for uncovering GOOSE’S many, many, many layers!

Love Penny + Laura

PS: An extra special thank you to Gloria whose wisdom on life and love is priceless.

PPS. Sorry it has been a little while between blog posts this time! We hope you all forgive us! Life gets a bit busy sometimes doesn’t it!! x

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